In today's world, we always see advertisements. Whether it's promoting a new car brand, lite beer, or even an insurance commercial. Ads are everywhere, and unavoidable. Although some commercials use this to their advantage.
Safe-E likes to take the approach of using an icon, such as Erkut from Safe-E. We see other examples like this from Flo from Progressive, Jake from Statefarm, John Stamos "Don't be like this me," from DirecTV. Safe-E uses this as a hook, intended to be a little comedic but to engage the public about what can really happen when using the internet as a social gateway.
Currently, this is the day and age of advanced technology. It surrounds us everywhere we go. We can't go 100 ft. without seeing someone holding a smartphone. With that comes being more connected with those we aren't able to contact face to face. Safe-E campaigns this, and really tries to emphasize the dangers(even though there can be positive outcomes).
Connections to Current Events
All the events below connect with Safe-E's campaign because they all show a piece of social activism, and how easy it is for information to be spread. Even though they are in different genres like YouTube, movies, political campaigns, they all show a larger message to get something done. Safe-E is for internet safety, Andrea Russett is for clean water in Africa, Cyberbully is to stop cyberbullying, #Blacklivesmatter is for social justice and equality, KONY2012 is to return all the children back home from Joseph Kony, and Catfish is to reveal online identity to create a safer environment. They all use some type of technology to get their message across on a global scale to help their movement thrive.
Catfish - Tv Show
The show catfish is made by the producers of the 2010 film Catfish, Nev Schulman and Max Joseph. It follows couples who involve themselves in online relationships but haven't met in person. The main start for the show happened when Nev Schulman was involved in his own online love affair. The two travel all over to help partners with their mysteries and discover the truth about their lovers. The show helps reveal the truth about inline identities, being safe, and even the theme of the show is trying to promote online safety. Don't give someone your all if you don't know the person.